Insurance for content creators.

Protect your gear, your channel and your income, so nothing stops you creating.

One bad day shouldn't cost you everything.

35k

UK reports of social media and email account hacking in 2024, the most-reported cybercrime

source | Action Fraud, 2025

78k

UK account takeovers reported in 2025, mostly on mobile, retail and card accounts

source | Cifas, 2026

152k

Thefts from the person in England and Wales in 2024, the highest since comparable records began in 2003

source | ONS, 2025

£13.5k

The average settlement on a damages claim

source | AXA, 2018

Creator cover in the real world

A few everyday situations where the cover steps in, and what they'd cost if it didn't.

The stolen camera bag

The stolen camera bag

Your gear bag is taken from a location shoot the morning of a deadline. Replacing a full rig can run to thousands you hadn't budgeted for. All Risks covers the replacement so you can keep filming.

The hacked account

The hacked account

An attacker locks you out of your channel and your follower data is exposed. That can mean weeks of lost income and a scramble to win the account back. Cyber cover funds the recovery, the notification and the response.

The injured extra

The injured extra

Someone trips over a cable at your shoot and is hurt. A claim like that can reach tens of thousands once legal costs are in. Public Liability handles the compensation and the legal costs.

We've spent a decade inside the creator economy

We've spent a decade inside the creator economy

Having founded a leading luxury talent agency, we saw the risks creators face first hand. Gear stolen on a shoot, a brand deal that turned into a liability claim, an account hacked the week of a launch. Creators run real businesses, carrying thousands in gear, holding an audience's data and taking on liability with every deal. The insurance on offer was never built for any of it, so we built cover that fits the way creators actually work.

Get covered in three steps

  1. 1.

    Get your price

    A few quick questions and your quote's on screen.

  2. 2.

    Buy and you're covered

    Pay online and your cover goes live straight away.

  3. 3.

    Manage it all in one place

    Documents, claims and renewals, one simple dashboard.

The policies that matter most

The core modules creators tend to need. Tap through for what each one does.

Get instant insurance

Professional Indemnity is launching soon and cannot be bought yet. It answers claims that content you made or advice you gave cost a client money. Every other cover here you can buy today.

More than a policy

We know a contract row or a brand dispute always seems to land mid-launch. Add Legal Expenses and you get legal cover plus a team of experts on the phone, so a bad day doesn't have to derail your output.

Legal cover when disputes hit

  • Contract & brand-deal disputes
  • Tax & VAT enquiries with HMRC
  • Debt recovery on unpaid invoices
  • Crisis communications & PR

Experts on the phone

  • 24/7 legal advice line
  • Tax & VAT advice, weekday hours
  • Confidential counselling, 24/7

Creators we cover.

Creators and the businesses built around them. If yours isn't here, search for it when you start a quote.

Photographers and videographers

Commercial, event and content shoots, on location or in the studio.

Instant business cover built for how you work.

No matter where you are in your journey, we've got you covered.

Starter

Freelancers and solo founders

Just you and your content. Public liability for shoots and the people on them, cyber cover for your channel and legal expenses for the contracts, so an injury claim or a hack can't knock you offline.

Policies included in this package:

Builder

Growing teams with staff

Bringing on editors, VAs or collaborators? Adds employers' liability for your team, the one cover this tier adds.

Policies included in this package:

Scaler

Established teams with premises

For studios, merch lines and high-value gear. Full liability, property and cyber cover for a creator business at scale.

Policies included in this package:

Know what you need? Go tailored.

Mix covers and limits to fit exactly how your business runs.

Backed by

The insurers and partners behind your cover.

Great AmericanKovriloARAGHSBGreat AmericanKovriloARAGHSBGreat AmericanKovriloARAGHSBGreat AmericanKovriloARAGHSB

Questions, answered

Most combine Public Liability, All Risks for gear and Cyber, with Legal Expenses for contract disputes. Add Employers' Liability once you have a team. Professional Indemnity is launching soon. The right mix depends on your work and clients.

Yes. All Risks is built for gear that travels, covering loss, theft and accidental damage on set, on location and on the road. You choose the territory for each item you list, and theft from a vehicle has conditions attached, so it is worth reading them before you leave a bag in the car.

Often yes. Brand partners and agencies frequently ask for Public Liability, and contracts can request Professional Indemnity. We'll flag what your agreements need during your quote.

Often we can still help. Sectors outside the instant-quote appetite are routed to a specialist who can write the cover on referral. caremate™ handles the hand-off.

For the segments shown here, you can get a quote and bind cover in minutes, with no back-and-forth.

No setup fee, and no surprises. Your price is four lines and you see all four before you pay: annual premium, Insurance Premium Tax, the broker's policy fee and a payment processing charge. And if you ever need to claim, we get it straight to the specialist team appointed to handle it, and they take it from there.

Cover your channel in minutes.

Answer a few questions, see your price and buy online. Your gear, your liability and your channel, in one policy.