We started careless™ after a decade inside the creator economy, running a leading talent agency and watching the people around us carry real risk with the wrong cover, or none at all. Freelancers, creators and small businesses, all sold policies built for someone else. So we built the thing they actually needed. careless™ gets you the right cover online in minutes, whether that is your gear, your business or a single item that matters. A new kind of peace of mind for modern businesses, creators, freelancers and independent workers. Say no to drama, bring on the good karma.
Insurance has a way of making you feel small. Long calls, invasive paperwork, lengthy processes, and the nagging worry you’ve bought something you don’t actually understand. It doesn’t have to be that way. Welcome to unfussy, on-the-go cover, all from the simple, intuitive and interactive careless™ platform.
Who we cover
Creators, businesses and individuals, all on one platform. Instant personal and business cover, backed by established underwriters.
For creators
Cover made for content creators and the self-employed. Protect your gear, your reputation and your audience data, with the right covers pulled from across our commercial and personal lines.
For businesses
Modular commercial cover for UK SMEs and creator businesses, arranged with Kovrilo and backed by established underwriters. Start with the covers you need and build a package around them.
For individuals
In-house personal lines in the UK. Insure a single item — phone, laptop, watch, handbag — in minutes, with home contents on the way.
Backed by
The insurers and partners behind your cover.
Three steps. No long phone calls.
Getting covered shouldn't be a project. Start to finish, it's all online.
- 1.
Get your price
A few quick questions and your quote's on screen.
- 2.
Buy and you're covered
Pay online and your cover goes live straight away.
- 3.
Manage it all in one place
Documents, claims and renewals, one simple dashboard.